Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade [Business Insider]
Mattel, Inc. (MAT)
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Source: Business Insider
Other toy companies are also rebranding kids products for adult audiences and seeing hefty returns. Big kid fans mean big kid prices. Lego knows that and is cashing in on its base of adult fans willing to dish out hundreds of dollars on elaborate sets. Some are dishing out $850 or more for a Star Wars Millennium Falcon and $700 or more for a Liebherr crawler crane "We don't buy every new set that comes out," 38-year-old collector Jonny Edmondson told The Wall Street Journal . "We've got to eat." Lego's investment in sets for adults is paying off in spades. The company's revenue has doubled over the last decade to almost $10 billion in 2023, the Journal reported. "We decided to focus on adults because we realized that we had a much bigger opportunity than we were tapping into," Julia Goldin, Lego's chief of product and marketing, told the Journal. For adults, part of the appeal is displaying the finished product. "Nowadays it's not so geeky," Sian Twynham, another adul
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- The case of Fruity Pebbles: 'Stone-age' use does not guarantee trademark protection in colors [Reuters]Reuters
- Mattel to Bring Three Channels to Samsung TV PlusBusiness Wire
- Mattel (MAT) Q1 Earnings Beat, Revenues Miss, Stock Rises [Yahoo! Finance]Yahoo! Finance
- Investors Reward Hasbro, Mattel For Cost Cuts, Inventory Reductions [Forbes]Forbes
MAT
Earnings
- 4/23/24 - Beat
MAT
Sec Filings
- 4/23/24 - Form 8-K
- 4/18/24 - Form DEFR14A
- 4/17/24 - Form ARS
- MAT's page on the SEC website