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Stock impact report

Posh Peanut's CEO On How She Grew A Multimillion Dollar Baby Brand From Selling Deadstock Headbands On Etsy [Forbes]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Forbes
Now a multimillion-dollar business whose weekly drops of boldly patterned, eco-friendly bamboo baby, children's and family apparel can earn over $1m and sell out within minutes, Posh Peanut began as a side hustle when Founder Fiona Sahakian was a new mom and hair stylist. The brand's buttery soft, sensitive skin-friendly bamboo swaddles and onesies that earned the brand its cult following were developed as a response to customer feedback while Posh Peanut was in its infancy as a shop on Etsy. While partnerships with large brands from Mattel to Disney and Fisher-Price now sell out within minutes, the organization remains a fast-paced, feedback-driven startup run by Sahakian. Below, Sahakian shares her journey from sewing baby birthday hats in between styling appointments to breaking $1m in sales and how their weekly drop model was a happy accident. What is the current state of the business? The brand has grown exponentially since our Etsy days. I am still very involved in the day Show less Read more
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