Toy makers rush into ‘blind box' trend for holidays following Labubu craze [BNN Bloomberg (Canada)]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: BNN Bloomberg
Hot gift lists from retailers like Walmart feature a new crop of blind box figurines and trading cards, and U.S. companies including Hasbro and Mattel are selling versions of toys like Furby and Barbie in mystery packaging, incorporating the trend. A blind box toy – like Spin Master's popular CrystaLynx dragons – generally has packaging that hides the specific product inside so shoppers keep buying until they find the one they want or collect the whole series. Labubus stoked excitement for the trend this summer, spiking in popularity as retailers finalized their holiday plans. The “ugly-cute” dolls with toothy grins aren't widely available. They sell out in minutes and later turn up on resale sites like eBay for hundreds or thousands of dollars. Because of their cost and scarcity, they aren't on top toy lists published by major retailers and trade magazines. But now toy aisles in holiday shopping destinations like Target TGT.N are crammed with goods wrapped in mystery packaging
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News
- AI-powered children's toys are here, but are they safe? [CNN]CNN
- AI-powered children's toys are here, but are they safe? [CNN]CNN
- Black Friday shoppers spend more time looking for deals but less money amid economic angst [Los Angeles Times (CA)]Los Angeles Times
- Advocacy groups urge parents to avoid AI toys this holiday season [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Advocacy groups urge parents to avoid AI toys this holiday season [BNN Bloomberg (Canada)]BNN Bloomberg
MAT
Earnings
- 10/21/25 - Miss
MAT
Sec Filings
- 11/17/25 - Form 8-K
- 11/14/25 - Form SCHEDULE
- 11/7/25 - Form 424B2
- MAT's page on the SEC website