Why one Barbie Dream Fest was anything but fabulous [Los Angeles Times (CA)]
Mattel, Inc. (MAT)
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Source: Los Angeles Times
leopard bodysuit and an all-white rhinestone cowgirl ensemble — all paying homage to classic Barbie looks. None of them made it out of her suitcase. Kerr and her best friend had spent hundreds of dollars preparing for Barbie Dream Fest, a three-day event that organizers touted as a chance for fans to “live the dream life.” But when Kerr arrived Friday, it felt more like a nightmare. “I was so excited to have an event where I could finally put on my most Barbie-esque outfits and have an excuse to wear them without looking like a fool,” the 32-year-old from Florida said. “We were so disillusioned after that first day.” Hundreds of posts from angry attendees flooded social media sites this weekend, many of whom said the event was a far cry from what was advertised. The event was organized by Mischief Management in Fort Lauderdale, Fla. Tickets for adults were hefty, ranging from $69 for a day pass to $449 for a 3-day VIP experience. Kerr and her friend purchased a pass that c
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- The Trillion-Dollar Experience Economy And The Growing Execution Gap [Yahoo! Finance]Yahoo! Finance
- The Trillion-Dollar Experience Economy And The Growing Execution Gap [Forbes]Forbes
- Disappointed Barbie Dream Fest guests to receive refunds [USA TODAY]USA TODAY
- Why Barbie Dream Fest in Florida Is Drawing Comparisons to Fyre Festival [The New York Times]The New York Times
- Mattel goes through another round of layoffs [Yahoo! Finance]Yahoo! Finance
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