Why Mattel's Latest Movie Studio Announcement Doesn't Impress [Forbes]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Forbes
Max Steel Open Road Films It ought to be exciting news for toy fans: Mattel has announced a movie division ! Headed by an Oscar-winning producer (for Dallas Buyers Club , quite possibly the last movie that would be on your mind when you think fun toys), no less! They want to catch up to Hasbro! And they're probably barking up the absolute wrong tree. Mattel might like you to forget that they made a big-deal announcement like this before. In 2013, the company announced Playground Productions , an in-house studio to produce movies, web shows, TV shows, live events, and games. There were big plans: live-action movies for Hot Wheels , He-Man , and Monster High were among the projects they said were in the works. They wound up making Max Steel , a much-delayed, barely promoted disaster that made around $4 million on a $10 million budget that they clearly knew was a dud even prior to release. A series of WWE-related online shorts designed to sell
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News
- The case of Fruity Pebbles: 'Stone-age' use does not guarantee trademark protection in colors [Reuters]Reuters
- Mattel to Bring Three Channels to Samsung TV PlusBusiness Wire
- Mattel (MAT) Q1 Earnings Beat, Revenues Miss, Stock Rises [Yahoo! Finance]Yahoo! Finance
- Investors Reward Hasbro, Mattel For Cost Cuts, Inventory Reductions [Forbes]Forbes
- Mattel, Inc. (NASDAQ: MAT) had its price target raised by analysts at Citigroup Inc. from $25.00 to $26.00. They now have a "buy" rating on the stock.MarketBeat
MAT
Earnings
- 4/23/24 - Beat
MAT
Sec Filings
- 4/23/24 - Form 8-K
- 4/18/24 - Form DEFR14A
- 4/17/24 - Form ARS
- MAT's page on the SEC website