Remembering Dan Duckhorn, California Pioneer For Merlot Wines [Forbes]
Matson, Inc. (MATX)
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Source: Forbes
With his then-wife Margaret and eight co-investors, he was the first champion of Merlot at his Duckhorn Wine Company at a time in 1976 when few aficionados of California's Napa Valley wines showed much regard for the grape variety Merlot, preferring instead the blockbuster Cabernet Sauvignons that were hyped in the media and wine competitions. Merlot was thought of as a grape to blend with Cabernet to give it a smoothness, as had been done for centuries in Bordeaux. After touring French vineyards, the Duckhorns believed they could make 100% Merlots as good as some of the great estates wines of Saint-Émilion and Pomerol. "I liked the softness, the seductiveness, the color," he explained. "the fact that it went with a lot of different foods; it wasn't so bold, didn't need to age so long, and it had this velvety texture to it. It seemed to me to be a wonderful wine to just enjoy. I became enchanted with Merlot." Their first harvest was in 1978, consisting of 1,600 cases in two bott
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