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Stock impact report

MediaAlpha Launches the Insurance Industry's First Carrier-Approved Conversational AI Application for Carriers and Consumers

MediaAlpha, Inc. Class A (MAX) 
Company Research Source: GlobeNewswire
LOS ANGELES, April 02, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the leading customer acquisition infrastructure for insurance carriers, today announced the launch of the first carrier-approved conversational AI application powered by ChatGPT technology for auto insurance shopping. Built on MediaAlpha's trusted programmatic marketplace, the app modernizes how consumers find and connect with auto insurance carriers, while meeting the compliance, accuracy, and brand standards that carriers require. "Conversational AI is changing how consumers research and shop for insurance, and our industry has a responsibility to get this right," said Steve Yi, MediaAlpha Co-Founder and CEO. "Our app using ChatGPT technology is built on the programmatic infrastructure that carriers already trust, which means every result is a real carrier partner, every click goes directly to the carrier's own site, and consumers get accurate information at every step. That's the standard we think the Show less Read more
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