Applebee’s Gets Back To Its Grill-And-Bar Roots: An Interview With CMO Joel Yashinsky [Forbes]
McDonald's Corporation (MCD)
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Source: Forbes
All Good In The NeighborhoodApplebee'sJoel Yashinsky is a pure multi-location marketer, having served 18 years with McDonald’s, including a stint as CMO of the Canadian business. He joinedApplebee’sRob Reed (RR):CMO Joel YashinskyJoel Yashinsky (JY):RR:JY:And the brand did spend some time in the mid-twenty-teens of looking for a new identity. But the old identity is a great identity. It’s a bar and grill that is comfortable, that has great tasting food, and it’s a place where guests can come enjoy an hour away from the challenges of the day. That’s really what we are about. I embrace that, and I think the franchisees and the corporation recognize there’s nothing wrong with who Applebee’s was and that we needed to get back to that comfortable place that people know and love.A classic menu item: the bacon cheeseburgerWe started off 2020 really strong. We were taking all the learnings from those previous two years, taking the elements that were successful for us, whether it was the new m
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News
- McDonald's Corporation (NYSE:MCD) Q1 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- McDonald's Co. (NYSE: MCD) had its price target lowered by analysts at JPMorgan Chase & Co. from $300.00 to $290.00. They now have an "overweight" rating on the stock.MarketBeat
- McDonald's Co. (NYSE: MCD) had its price target lowered by analysts at KeyCorp from $315.00 to $310.00. They now have an "overweight" rating on the stock.MarketBeat
- KFC Owner's Sales Fall for First Time Since 2020 [Yahoo! Finance]Yahoo! Finance
- McDonald's Co. (NYSE: MCD) had its price target lowered by analysts at Robert W. Baird from $305.00 to $300.00. They now have an "outperform" rating on the stock.MarketBeat
MCD
Earnings
- 4/30/24 - Miss
MCD
Sec Filings
- 4/30/24 - Form 8-K
- 4/29/24 - Form PX14A6G
- 4/23/24 - Form 144
- MCD's page on the SEC website