McDonald's finally announces when its new loyalty program will launch [CNN]
McDonald's Corporation (MCD)
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Source: CNN
It's aimed at expanding McDonald's customer base and enticing existing patrons to be more loyal in the highly competitive world of fast food. The program, called MyMcDonald's Rewards, is only available on its app and gives customers 100 points for every dollar spent. People who sign up will automatically get 1,500 points after their first order using the program, which is enough points for a chicken sandwich , cheeseburger or a vanilla cone. Once customers collect 3,000 points, they can be redeemed for 6-piece chicken nuggets or a large iced coffee. Large fries or a Filet-O-Fish can be redeemed at 4,500 points and a Big Mac or a Happy Meal is free at 6,000 points. MyMcDonald's Rewards was first announced last November as part of its new digital initiatives that includes automated order taking and express pickup lanes for people who placed digital orders. McDonald's currently offers a limited rewards program for coffee on its app. That deal is being rolled into the broader loya
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MCD
News
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website