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Stock impact report

McDonald's is killing its heavily hyped fancy burger lineup 2 years after launch [DailyFinance (AOL.com)]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: DailyFinance
Filed under: Finance , Business , Companies McDonald's is booting its Signature Crafted Recipes burgers and sandwiches from the menu. The fast-food giant plans to phase out the artisanal line-up by June 5. Leaked documents indicate that McDonald's plans to focus more on its rebooted quarter pounder selections. Visit Business Insider's homepage for more stories . McDonald's is cutting its line of Signature Crafted Recipes from the menu. According to internal photos leaked to Business Insider, the chain plans to "phase out" the line of menu items before June 5. "Our customers have said they love our fresh beef. With our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we've introduced even more ways to enjoy the classic burger toppings they know and love, now on the fresh beef Quarter Pound patty. Based on their feedback, we'll move away from the Signature Crafted Recipes line on our national menu. Our fresh new Quarter Pounder lineup brings customers more of the craveable, customi Show less Read more
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