Love & Money: Why it’s so hard to give up guilty pleasures like McDonald’s and Louis Vuitton [MarketWatch]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
Check Earnings Report
US:NYSE Investor Relations:
corporate.mcdonalds.com/mcd/investors.html
Company Research
Source: MarketWatch
Why it’s so hard to give up guilty pleasures like McDonald’s and Louis Vuitton One person worried that his Louis Vuitton LVMH, -1.05% merchandise would rankle family members with less money. Another said that his penchant for going to McDonald’s MCD, -1.28% alone gutted a healthy-living image. These people, who were part of a new study, still bought their luxury goods and fast-food meals. But they just were careful how they went about it. Embarrassment, conformity and avoiding conflict are some of the reasons people keep certain purchases secret, according to a new study looking into cravings that dare not speak their name. Whatever the unspoken item, the research said the covert consumer psychology yields a common result: An even stronger bond to the brand than if the buyer was open about buying it. That makes buyers indulging a guilty pleasure a lot like lovers locked in an illicit relationship, said marketing professors Veronica Thomas, associate professor in the Department o
Show less
Read more
Impact Snapshot
Event Time:
MCD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
MCD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
MCD alerts
High impacting McDonald's Corporation news events
Weekly update
A roundup of the hottest topics
MCD
News
- McDonald's (MCD) had its price target lowered by KeyCorp from $354.00 to $345.00. They now have an "overweight" rating on the stock.MarketBeat
- 57-year-old celebrity fried chicken chain down to 1 location [Yahoo! Finance]Yahoo! Finance
- This popular burger chain built its own ‘university' to train future leaders [FOX News]FOX News
- Iconic 42-year-old BBQ chain has closed half its restaurants [Yahoo! Finance]Yahoo! Finance
- A Fresh Look At McDonald's (MCD) Valuation After Recent Mixed Share Price Moves [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 4/13/26 - Form 4
- 4/10/26 - Form 144
- 4/7/26 - Form ARS
- MCD's page on the SEC website