The Ratings Game: McDonald’s buy-one-get-one promotion wasn’t such a great deal after all, analysts say [MarketWatch]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: MarketWatch
McDonald’s buy-one-get-one promotion wasn’t such a great deal after all, analysts say When McDonald’s Corp. announced a buy-one-get-one for $1 promotion, fans likely cheered while investors groaned. But SunTrust Robinson Humphrey analysts say the promo isn’t quite the deal that either group thinks. “We looked at menu pricing in six large U.S. cities and found that, on average, the total price of the buy-one-get-one for $1 deal is 8% to 14% higher than the ‘2 for $5’ offer using the lowest and highest priced combinations of items, respectively (customers pay full price for the highest priced item of the two they chose),” SunTrust analyst Jake Bartlett wrote in a note. The promotional landscape across restaurants has become more “balanced,” analysts say, which is good not only for McDonald’s MCD, +0.77% , but also its competitors, including Wendy’s Co. WEN, +1.99% and Jack in the Box Inc. JACK, -0.35% SunTrust rates all three fast-food chains buy. McDonald’s has a $240 price t
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MCD
News
- McDonald's, Wendy's ramp up breakfast deals as workers return to office [MSNBC.com]MSNBC.com
- Two people dead, seven wounded after shooting in Chicago [Toronto Globe and Mail (Ontario, Canada)]Toronto Globe and Mail
- McDonald's Russia franchisees to have option of working under new brand -TASS [Reuters]Reuters
- McDonald's Russia franchisees to have option of working under new brand -TASS [Financial Post (Toronto, Ontario, Canada)]Financial Post
- Two people dead, eight wounded after shooting in Chicago [Toronto Globe and Mail (Ontario, Canada)]Toronto Globe and Mail
MCD
Earnings
- 4/28/22 - Beat
MCD
Sec Filings
- 5/19/22 - Form 4
- 5/18/22 - Form DEFA14A
- 5/18/22 - Form DEFA14A
- MCD's page on the SEC website