Which Diners Are Most Loyal— And Who Stays The Longest? New Data Shows Some Surprises [Forbes]
McDonald's Corporation (MCD)
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Source: Forbes
Every restaurant chain wants customers. But it also wants those customers to come back. And if they’re dining in, they like customers to stick around while they consume their food, since it’s an opportunity to sell them more food and merchandise. A new report that is due out Thursday from Placer.ai has some revealing data about customer behavior during the fourth quarter. The report on the fourth quarter food index will be available here It found that McDonald’s, the fast food giant, and Starbucks, the king of coffee companies, had the most loyal customers, in terms of repeat business. Starbucks also scored top marks when it came to the length of a customer visit. It was second only to an unexpected leader — Panera Bread. Placer.ai measures foot traffic in retail businesses, including fast food and quick service restaurants. The most frequent visitors In the fourth quarter, it found that a typical McDonald’s customer paid 2.7 visits to a McDonald’s outlet during October, November and
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MCD
News
- McDonald's Co. (NYSE: MCD) had its price target lowered by analysts at Wedbush from $330.00 to $300.00. They now have an "outperform" rating on the stock.MarketBeat
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website