Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks [Forbes]
McDonald's Corporation (MCD)
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Source: Forbes
McDonald’s launched a new line of candles last week that smell like its signature Quarter Pounders when burned in unison, and a lot of people have been talking about it. Apparently, a lot of people have also been buying it, despite the $35 price tag. The product has already sold out Golden Arches Unlimited merch site Don’t fret, however. They’re available on eBay for about $250. And yes, people are still buying them. The candles are (were) part of that swag shop, which opened in December and also includes tote bags, a sesame seed umbrella, “World Famous Fries” socks and more. If this type of marketing seems over-the-top gimmicky, then you’re probably not active on social media. When McDonald’s first opened its store, Colin Mitchell, the chain’s senior VP of global marketing, told Ad Age “When that’s done right, you get a magnificently powerful advertising tool that transforms customers into brand evangelists,” Mitchell told the publication. There’s also the power of scent marketing sp
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MCD
News
- McDonald's Co. (NYSE: MCD) had its price target lowered by analysts at Wedbush from $330.00 to $300.00. They now have an "outperform" rating on the stock.MarketBeat
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website