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-0.000695959671958477 0.000225716650364917 -0.000677149951094751 0.000451433300729834 -0.00462719133248048 -0.00190918666766983 -0.000601911067639637 -7.52388834549011E-05
Stock impact report

Buying Into An Emerging Franchise Brand: A Ticket To Success? [Forbes]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Forbes
They are well known, well established and have a proven track record of success. But all of those big franchise names started out life as single units or locations and it took their first franchisees to take a real leap of faith to invest to set them on the path to franchise fame. The very first McDonald's franchisee was Neil Fox, a former distributor with General Petroleum Corporation, who signed on the dotted line in 1953 when the now-famous golden arches were still just a sketch on a piece of paper in the hands of the McDonald brothers. The whole story of the burger chain giant might have been very different had Fox not decided to take a chance with an emerging franchise brand. One of the major attractions of investing in a franchise is that it is generally seen to be lower risk than starting up an independent venture from scratch. Buying into a "new kid on the block" might therefore be perceived as a much riskier move. However there are a number of reasons why deciding to join a Show less Read more
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