Cheaper meals, simpler choices: McDonald's strips down its McValue menu [Los Angeles Times (CA)]
McDonald's Corporation (MCD)
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Source: Los Angeles Times
The fast-food giant's budget-focused McValue menu will have 10 items that each cost under $3 starting April 21. The breakfast items include hash browns or a Sausage McMuffin. A small order of fries or a McDouble burger are among the options the rest of the day. Some of the items already cost less than $3 in some parts of the U.S., but others don't. The standardized selection will replace McDonald's current McValue menu, which lets customers choose from a limited array of $1 items if they purchase a regular-priced item. The shift to simpler value menu messaging and more flexibility follows similar by moves by rivals of McDonald's. In January, Taco Bell launched a Luxe Value Menu, which also features 10 items that cost $3 or less. Panera Bread introduced its first value menu in February, with 10 items priced at $4.99 each. Wendy's revamped its Biggie Deals value menu in January. It now features $4 Biggie Bites, a $6 Biggie Bag and an $8 Biggie Bundle. KFC recently added $5 bowls
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