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Stock impact report

FOCUS-Fast-food companies seeing low-income diners pare orders [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
down the income ladder and executives at chains including McDonald's and Wendy's recently said they worry about losing business from those on the tightest budgets. Roughly a quarter of low-income consumers, defined as those making less than $50,000 a year, said they were eating less fast food and about half said they were making fewer trips to fast-casual and full-service dining establishments, according to polling in February by Revenue Management Solutions, a consulting firm. The rising price of food is contributing to budget-conscious diners cutting back. Whether consumed at home or in a restaurant, food prices rose 20% from Jan. 2021 to Jan. 2024, the fastest jump on record. A recent census Household Pulse Survey showed half of people earning less than $35,000 a year had difficulty paying everyday expenses, and nearly 80% were moderately or “very” stressed by recent price increases. Lauren Oxford, a musician who works part time at a bed-and-breakfast in Tennessee, said she Show less Read more
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