Happy Meal inventor says McDonald's didn't want it at first [CBS News]
McDonald's Corporation (MCD)
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Source: CBS News
But four decades ago, when the first Happy Meal debuted, the company didn't quite get it. "They were reluctant a little bit. They didn't immediately embrace it," Bob Bernstein, an advertising executive who created the Happy Meal in the late 1970s, said in a video interview from his Kansas City office, which is decked out with Happy Meal memorabilia and original art. "It took some convincing on our part." Bernstein, whose ad agency ran marketing for McDonald's in several cities, had been working with McDonald's for a decade before the Happy Meal debuted. He specialized in kids' marketing and had invented several promotional gifts McDonald's gave out to kids, such as the Happy Cup showing Ronald McDonald with a flying hamburger, the Sippy Dipper straw shaped like McDonald's golden arches and pencil puppets. But McDonald's was losing its grip on the market for kids and families. McDonald's had changed its store design from red and white-tiled buildings to brick in the 1970s, wh
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MCD
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- 4/30/24 - Miss
MCD
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- 4/30/24 - Form 8-K
- 4/29/24 - Form PX14A6G
- 4/23/24 - Form 144
- MCD's page on the SEC website