How McDonald's Filet-O-Fish became one of the most iconic menu items in fast food [Business Insider]
McDonald's Corporation (MCD)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in The Filet-O-Fish was created in 1962 to better serve Catholic McDonald's customers during Lent. It beat out McDonald's founder Ray Kroc's own invention to land a permanent spot on the menu. It's now one of the most iconic McDonald's menu items, with 300 million sold worldwide each year. A glistening bun, a breaded fish filet, and a generous swipe of tartar sauce — the Filet-O-Fish is one of McDonald's most iconic sandwiches, but it almost didn't exist. Loading audio narration... What started as a way for a Cincinnati franchisee to boost sales during the Easter season has since grown into a yearlong phenomenon, with 300 million Filet-O-Fish sandwiches sold each year globally, USA Today reported in 2023. It all started in 1962, when franchisee Lou Groen was scrambling to revive weak Friday sales at his Cincinnati McDonald's, where many Ca
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- McDonald's (MCD) had its price target raised by Tigress Financial from $360.00 to $385.00. They now have a "buy" rating on the stock.MarketBeat
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MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 2/26/26 - Form 4
- 2/25/26 - Form 4
- 2/25/26 - Form 4
- MCD's page on the SEC website