How Wendy's 4 For $4 Changed Fast Food [Yahoo! Finance]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Yahoo! Finance
the music charts, $1 had the purchasing power of $1.35 in 2025 (ow! not the face!), and Wendy's debuted the 4 for $4. Gen One of this meal deal included a hamburger, four-piece chicken nuggets, small fries, and a small drink. The 4 for $4 wasn't just a high-value fill-up -- it was also evidence to consumers that the modern fast-food industry could actually be as affordable and convenient as they had come to expect in years past. The arrival of the 4 for $4 quite literally changed the fast food game industry-wide. The bar had been set. Wendy's launched the deal in October 2015, and by February 2016, competitors were scrambling to keep pace. Burger King had already introduced a 5 for $4 meal deal to keep pace (including the same offerings as Wendy's four-piece, plus a chocolate chip cookie), Carl's Jr. rolled out its own 4 for $4, and McDonald's released the "McPick 2." "We are very happy with the early results, and we are meeting a consumer need for a compelling value with a high qua
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MCD
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- 11/5/25 - Miss
MCD
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- 12/18/25 - Form 4
- 12/15/25 - Form 4
- 12/2/25 - Form 4
- MCD's page on the SEC website