McDonalds is bringing back bagels to boost California sales after state minimum wage hike [Business Insider]
McDonald's Corporation (MCD)
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Source: Business Insider
Franchisees have said price increases alone won't cover the cost of California's new fast food wage California's newly enacted fast food wage hike is already having an effect, though not one lawmakers likely had in mind when writing the law: bagels are back at McDonald's in the state. The Golden Arches brought the popular menu item back to Golden State restaurants earlier this year as one of several levers the company is pulling to drive sales and offset the cost of the pay increase. A group of franchisees and corporate employees, known as the "Rise and Dominate" team, proposed the idea of reintroducing bagel sandwiches to the state along with a $15 million ad blitz to boost traffic and digital sales, Bloomberg reported McDonald's told Business Insider that the team's recommendations were based on best practices from other locations where restaurant operators have had to navigate local wage hikes. The move could give a financial lift to franchise owners who have complained
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/29/24 - Form PX14A6G
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- MCD's page on the SEC website