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-0.000332220760048715 -0.000332220760048899 -0.000122158995426668 -9.04881447615155E-06 -0.000703868497457319 -0.00107551623486592 -0.000332220760048899 -0.000574599719228367
Stock impact report

McDonald's is getting eaten alive by revamped Burger King Whopper [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
"We believe the war and rising gas prices are partly to blame [for slowing McDonald's sales], contributing to overall US same-store sales growth slowing from 3% in early March to flat year over year in the last three weeks," Evercore ISI restaurant analyst David Palmer wrote in a new note. "That said, it is also true that McDonald's has been underperforming peers such as Burger King in the wake of viral 'CEO burger-bites' videos and the subsequent taste tests of the Whopper vs. the Big Arch burger." Palmer added, "During McDonald's US slowdown, we believe breakfast — perhaps a more discretionary day-part when consumers feel pressure on discretionary income — has been particularly weak." A new fast food burger battle erupted on social media in early March, and McDonald's CEO Chris Kempczinski led the way, going viral in a promotional video where he tried the company's new Big Arch burger. The clip was widely mocked for his seemingly hesitant approach to eating the burger, taking a Show less Read more
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