McDonald's latest move to fix its afternoon sales slump: expensive beverages [Los Angeles Times (CA)]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
Check Earnings Report
US:NYSE Investor Relations:
corporate.mcdonalds.com/mcd/investors.html
Company Research
Source: Los Angeles Times
McDonald's said Tuesday it will launch six crafted beverages in U.S. restaurants on May 6. It's joining other chains, like KFC, Wendy's and Taco Bell, that have elevated their drinks in order to lure customers away from rivals like Starbucks and Dutch Bros. McDonald's will offer three refreshers, including a mango pineapple flavor with strawberry boba and a blackberry passion fruit flavor with freeze-dried dragon fruit. It will also offer three crafted sodas, including a dirty Dr Pepper with vanilla flavoring and a topping of cold foam. McDonald's said visual appeal — think bright colors and foams — and drinks as a form of self-expression are increasingly important to customers. “Our fans have an obsession with beverages – to them, drinks are more than just drinks. And soon, our beverages won't just be a reason you come to McDonald's, they'll be THE reason,” Alyssa Buetikofer, the chief marketing officer for McDonald's USA, said in a statement. The drinks are also more profit
Show less
Read more
Impact Snapshot
Event Time:
MCD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
MCD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
MCD alerts
High impacting McDonald's Corporation news events
Weekly update
A roundup of the hottest topics
MCD
News
- Is Now the Time to Buy the iShares CORO ETF After Lansing Street Advisors Purchased Over 230,000 Shares? [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Subway brings back $5 meals as it enters fast food chain value war [Yahoo! Finance]Yahoo! Finance
- Is It Time To Reassess McDonald's (MCD) After The Recent Share Price Pullback? [Yahoo! Finance]Yahoo! Finance
- McDonald's: Value Strategy Holds, But Not A Q1 Catalyst [Seeking Alpha]Seeking Alpha
- Subway's fresh value menu brings customers 15 fresh options under $5 [USA TODAY]USA TODAY
MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 4/23/26 - Form 144
- 4/23/26 - Form 4
- 4/13/26 - Form 4
- MCD's page on the SEC website