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0 0.000838801993388252 0.000937484580845792 0.000674331014292476 0.000904590385026674 0.00106906136412226 0.00087169618920737 0.00217101692406383
Stock impact report

McDonald's: Margin Compression And Failed Value Proposition Signals Decline [Seeking Alpha]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Seeking Alpha
We estimated restaurant-level gross margins and found they have declined over 250 bps since the pandemic. The margin squeeze hits hardest on franchisees whose royalty is 4%-5% of the gross. Traffic is down in lower-income markets and there is stiff burger competition from smaller chaings in the upper income markets. Efforts to redeem MCD from operating cost margin pressure with menu innovation and its already failed "CosMc"-style drinks offerings may just forestall an inevitable decline. There are better QSR options for investors, though they have higher volatility. MCD's - a Baby Boomer venue of choice -- time may have passed. primipil/iStock Editorial via Getty Images NEW YORK (August 10) - McDonald's ( NYSE: MCD ) reported fully diluted earnings per share of $3.14 (Beat by $0.02) last week. However, the beat includes a $0.06 favorable currency translation, according to the This article was written by Analyst's Disclosure: I/we have no stock, option or similar derivat Show less Read more
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