McDonald's Marketing Engine Revs Up: Can It Drive a Traffic Rebound? [Yahoo! Finance]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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US:NYSE Investor Relations:
corporate.mcdonalds.com/mcd/investors.html
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Source: Yahoo! Finance
In the first quarter of 2025, the company launched a campaign in partnership with The Minecraft Movie aimed at restoring brand excitement and visit frequency. The initiative spanned over 100 markets and combined themed Happy Meals, in-app collectibles and digital content. The campaign exceeded internal expectations, with collectibles selling out within 10 to 14 days, well ahead of the planned four-week run. Management credited the campaign's early success with driving improved traffic trends in April and noted that it helped amplify the reach of other marketing efforts, including the value-oriented $5 Meal Deal. MCD emphasizes using storytelling, digital integration and product innovation to create sustained engagement across demographics. Looking ahead, the company plans to build on this momentum with upcoming launches such as McCrispy Chicken Strips and the long-awaited return of snack wraps. These offerings are expected to be supported by national campaigns designed to drive fr
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MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/18/25 - Form 4
- 12/15/25 - Form 4
- 12/2/25 - Form 4
- MCD's page on the SEC website