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0 0 0.000513083632632041 -0.000171027877544079 -0.000171027877544079 0.001413374380024 0.00304429622028386 0.00389943560800406
Stock impact report

Move over Big Mac: McDonald's Canada taps beverage craze with new drinks line-up [Yahoo! Finance Canada]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
The fast-food giant is reimagining the drink menu you grew up with in favour of a new roster launching May 5. It will keep the classics — pop, coffee, tea, milk and juice — but position crafted sodas, fruity refreshers and foamy iced coffees as new, permanent cornerstones. The focus on fruit, froth and carbonation is meant to tap into a category the chain considers to be the Canadian quick-service industry's fastest growing and turn McDonald's into a restaurant people think of for more than Big Macs, fries or nuggets. "We want to become a beverage destination," McDonald's Canada president Annemarie Swijtink told The Canadian Press. "Instead of a drink next to food, it's more like if you want a beverage, think about us." If it works, the strategy will lure in a younger generation that lets social media guide eating habits and push those less beholden to the scroll toward trendier beverages that can supercharge profits. It will also place the company in more direct competitio Show less Read more
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