Move over Big Mac: McDonald's Canada taps beverage craze with new drinks line-up [BNN Bloomberg (Canada)]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: BNN Bloomberg
The fast-food giant is reimagining the drink menu you grew up with in favour of a new roster launching May 5. It will keep the classics — pop, coffee, tea, milk and juice — but position crafted sodas, fruity refreshers and foamy iced coffees as new, permanent cornerstones. The focus on fruit, froth and carbonation is meant to tap into a category the chain considers to be the Canadian quick-service industry's fastest growing and turn McDonald's into a restaurant people think of for more than Big Macs, fries or nuggets. “We want to become a beverage destination,” McDonald's Canada president Annemarie Swijtink told The Canadian Press. “Instead of a drink next to food, it's more like if you want a beverage, think about us.” If it works, the strategy will lure in a younger generation that lets social media guide eating habits and push those less beholden to the scroll toward trendier beverages that can supercharge profits. It will also place the company in more direct competitio
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MCD
News
- McDonald's: Value Strategy Holds, But Not A Q1 Catalyst [Seeking Alpha]Seeking Alpha
- Subway's fresh value menu brings customers 15 fresh options under $5 [USA TODAY]USA TODAY
- McDonald's (MCD) was downgraded by <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from "buy (b)" to "buy (b-)".MarketBeat
- ‘Our fans have an obsession with beverages': McDonald's jumps on ‘dirty soda' trend from TikTok and ‘Secret Lives of Mormon Wives' [Fortune]Fortune
- Subway rolls out nationwide value menu with 15 items under $5 [FOX Business Network]FOX Business Network
MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 4/23/26 - Form 144
- 4/23/26 - Form 4
- 4/13/26 - Form 4
- MCD's page on the SEC website