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Stock impact report

McDonald's newest rival isn't even a restaurant [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
increasingly turn to convenience stores (c-stores) for more than just gas and cigarettes. Have you noticed how convenience-store food no longer consists of mainly hot dogs rolling in grease? Following this crucial change in menu upgrade, c-stores have become major competitors to fast-food restaurants. “It has been a decades-long journey to go from food that was perceived as desperation to destination,” stated Jeff Lenard, vice president of strategic industry initiatives for the National Association of Convenience Stores. As inflation and rising fast-food prices have made consumers more value-focused, c-stores have used the opportunity to enhance their menus and grab a part of that market share . This is why chains like Yesway are seeing success in attracting consumers who are swapping their $12 McDonald's meal for a $6 high-quality burrito or sandwich. I previously reported on McDonald's CEO Chris Kempczinski sounding an alarm about new customer behavior. Kempczinski highlight Show less Read more
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