Taco Bell's breakfast sales soar. It can thank Pete Davidson [CNN]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: CNN
New YorkCNNBreakfast at Taco Bell has been saved — and the chain hasPete Davidson to thank.Sales of Taco Bell’sbreakfast burritosIn October, Taco Bell hired the former “Saturday Night Live” star to spearhead a new ad campaign for its breakfast menu. The cheeky ads show Davidson apologizing for the chain’s past breakfast creations, like the Naked Egg Taco, and told customers it would just stick to the basics.Exclusive: Taco Bell is enlisting Pete Davidson to help apologize for its breakfast menu“We honestly over-innovated in breakfast,” Sean Tresvant, Taco Bell’s chief brand officer, told CNN last year. “When you look at today’s consumer and the [fast-food] breakfast business, it’s about familiarity and it’s about comfort.”Breakfast is becoming more of a bright spot for Taco Bell since it was brought back in 2021 following a brief pandemic-induced pause. Taco Bell’s offerings have long been overshadowed by its more established competitors, notably McDonald’s(MCD)Bolstering breakfast is
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website