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1.08760117664599E-05 -0.000579487501933055 -0.000902369101250678 -0.000664456343858644 -0.00243146838054481 -0.00708810079343913 -0.00581356816455414 -0.00844760226424971
Stock impact report

McDonald's takes aim at Starbucks with new drinks menu [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
which the Big Mac-maker would have to take share in order to meaningfully impact its business. It's a move for the burger chain to unlock added sales and the higher margins that beverages deliver. Beverage and food economics are central to restaurant profitability, with industry analysis showing that restaurants typically operate on very thin net margins of around 3% to 6%, making higher-margin categories like beverages disproportionately important, according to industry analysis from Toast "Beverages typically deliver 60-80% margins, while food hovers around 65-70% gross margin. A restaurant leaning heavily on food sales must generate significantly more revenue to match the profits of establishments with strong beverage programs," according to KitchenNmbrs CySoda , a beverage industry trade publication, explained why chains, including McDonald's, want to grow their beverage business. "Restaurants often generate significant profits from soda sales due to the low cost of prod Show less Read more
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