McDonald's, Wendy's ramp up breakfast deals as workers return to office [MSNBC.com]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: MSNBC.com
As more employees return to the office — and their daily commutes — fast-food chains are ramping up promotions and loyalty programs in a move to make fast-food breakfast a part of workers’ morning routines.“Breakfast is the most profitable part of the day,” said Lauren Silberman, a restaurant analyst with Credit Suisse, a financial services company. McMuffins, Baconators and an array of coffee concoctions and donuts helped fuel $35 billion in fast-food breakfast sales in 2020, according to research from Credit Suisse. Researchers also found that breakfast drives more repeat business than any other part of the day.Although the breakfast business still hasn’t returned to pre-pandemic levels, “it’s bounced back faster than other mealtimes,” Silberman said. “It’s actually surprising how strong the breakfast performance has been.”Even as millions of workers continued to work remotely and children were only partly back to in-person school, customer traffic at fast-food restaurants was up by
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- 'Why would you eat a $10 burger out of a paper bag in your car?' Applebee's throws shade at fast food chains as it touts deals [Business Insider]Business Insider
- Is it too late to buy McDonald's stock in 2024? [USA TODAY]USA TODAY
- As fast food workers see pay increase, restaurants raise menu prices [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 4/30/24 - Miss
MCD
Sec Filings
- 5/8/24 - Form 10-Q
- 4/30/24 - Form 8-K
- 4/29/24 - Form PX14A6G
- MCD's page on the SEC website