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Stock impact report

Why value needs to be the main focus for fast food restaurants [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
Joining Market Domination to discuss the importance of value within the restaurant industry are Bernstein Senior Analyst for U.S. Restaurants Danilo Gargiulo and UBS Executive Director of Equity Research Dennis Geiger. Gargiulo acknowledges that attracting customers has become "incrementally harder," with "traffic slowing down across the entire industry." He emphasizes that chains need to "be mindful" of ensuring value is a core component of their offerings. However, for giants like McDonald's ( MCD ), which operate under a franchise model, the question of profitability for individual franchisees and aligning their interests arises. Geiger echoes the sentiment, noting "an industry slowdown" within the quick-service restaurant and fast-food sectors. He attributes this trend to a variety of factors, including price increases, the broader inflationary environment, and even tightening consumer budgets. Regardless of the root causes, Geiger asserts that "there's softness" in consumer d Show less Read more
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