McDonald's Has Finally Solved the Value Menu Equation [The Motley Fool]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: The Motley Fool
A new study -- and recent earnings results -- show with the right mix of items, a low-price menu can drive higher sales. Daniel B. Kline ( TMFDankline ) Jun 21, 2018 at 7:03AM Back when McDonald's ( NYSE:MCD ) began offering its Dollar Menu, franchisees complained that it drove down their margins. The problem was that the menu offered extensive $1 choices that made it too easy for customers to construct a full meal from it for just a few bucks. Now, after multiple tries, it appears the fast-food chain has found the right mix with its $1, $2, $3 value menu. This new strategy is, according to CFO Kevin Ozan's remarks in the company's last earnings call , part of why comparable-restaurant sales rose by 2.9% in the United States in the first quarter. Sales were fueled by higher average check, driven by two primary factors: menu price increases as pa
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News
- McDonald's requiring franchisees to chip in for digital marketing [Seeking Alpha]Seeking Alpha
- Krispy Kreme tops earnings estimates amid weak consumer spending [Yahoo! Finance]Yahoo! Finance
- 'Why would you eat a $10 burger out of a paper bag in your car?' Applebee's throws shade at fast food chains as it touts deals [Business Insider]Business Insider
- Is it too late to buy McDonald's stock in 2024? [USA TODAY]USA TODAY
- As fast food workers see pay increase, restaurants raise menu prices [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 4/30/24 - Miss
MCD
Sec Filings
- 5/8/24 - Form 10-Q
- 4/30/24 - Form 8-K
- 4/29/24 - Form PX14A6G
- MCD's page on the SEC website