How companies change packaging without alienating customers [CNNMoney.com]
McDonald's Corporation (MCD)
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Source: CNNMoney.com
What happens when brands try to go green People cheered Starbucks' recent decision to ditch straws. But that's not always the reaction when a company tries an eco-friendly package change. PepsiCo ( PEP ) unveiled a new biodegradable SunChip's bag in 2010 but had to retreat after customers complained that the packaging was too noisy. In 2009, Kellogg ( K ) tested out shorter, squatter cereal boxes that used less cardboard packaging. But the redesign didn't take off. Consumers are creatures of habit, said Allen Adamson, co-founder of growth strategy firm Metaforce and adjunct professor at NYU's Stern business school. Any change is often difficult for them. A company must take several things into account when it comes to changing its packaging, like pressure from community groups and cultural and political trade winds. Starbucks ( SBUX ) , McDonalds ( MCD ) and Dunkin Don
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MCD
News
- McDonald's Co. (NYSE: MCD) had its price target lowered by analysts at Wedbush from $330.00 to $300.00. They now have an "outperform" rating on the stock.MarketBeat
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website