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Stock impact report

Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing

MasterCraft Boat Holdings, Inc. (MCFT) 
Last mastercraft boat holdings, inc. earnings: 2/5 07:30 am Check Earnings Report
US:NASDAQ Investor Relations: investors.mastercraft.com/node/5806
Company Research Source: GlobeNewswire
OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) -- Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales & Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement. Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. His background bridging retail experience with OEM strategy equips him to strengthen for Crest and Balise dealers. “Mike’s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,” said Mike O’Connell, SVP MasterCraft Boat Holdings and President Crest & Balise, “Both brands have strong momentum heading into the Show less Read more
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