Hiboy Expands Into Major U.S. Retailers, Marking Next Phase of Growth in Micromobility [TheStreet.com]
MICROMOBILITY.COM INC A (MCOM)
Company Research
Source: TheStreet.com
brick-and-mortar retail channels, marking a new phase for the brand. What started as a digital-first business is now moving onto physical store shelves, as Hiboy grows its retail presence while continuing to put more focus on the quality and standards behind everyday micromobility products. The End of the "Online-Only" Era For years, the micromobility market was defined by a surge of "Amazon-born" brands. But as the novelty of electric scooters fades into the necessity of daily commuting, a natural selection is occurring. Hiboy's growth trajectory, moving from the feedback loops of digital marketplaces to the high-stakes shelves of national retailers, reflects a broader industry trend: the transition from "last-mile gadgets" to "reliable transportation." A Culture of "Deliberate Manufacturing" Hiboy's recent scale-up hasn't just been about volume; it's been about the discipline of the supply chain. During a 2025 visit to Hiboy's production facilities, Dr. Neale G. O'Connor, a
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