MediaCo Audio Delivers Strong February Ratings Growth Across Key Markets
Mediaco Holding Inc. - Class A (MDIA)
Company Research
Source: Business Wire
NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced a strong February performance across its audio portfolio, with audience growth in key dayparts and demos driving momentum in New York, Southern California, Dallas-Fort Worth, and Houston.New York led by HOT 97 and WBLS, with HOT 97 rising to #4 in mornings and #3 in afternoons, and Prime AQH up 41% year over year. WBLS posted 35% afternoon AQH growth among Persons 25-54 and strong weekend gains.Southern California delivered one of MediaCo’s strongest books, powered by Que Buena (KBUE) in Los Angeles, which saw double-digit AQH growth and major morning gains, and 96.1 KRQB, which posted standout increases including 200% midday growth among Persons 18-49 and triple-digit afternoon gains.Dallas-Fort Worth saw breakout performance from 106.7 KZZA, with 38% AQH growth vs. Q4 among Persons 25-54 and strong morning drive gains, while 98.3 KBOC delivered double-digit cume growth and 70%+ weekend AQH increases a
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