EstrellaTV Delivers Five-Year Highs, Leads Broadcast in Growth
Mediaco Holding Inc. - Class A (MDIA)
Company Research
Source: Business Wire
NEW YORK--(BUSINESS WIRE)--MediaCo (Nasdaq: MDIA) today announced that EstrellaTV has reached its strongest ratings performance in nearly five years and is the fastest-growing broadcast network this season across English and Spanish-language television.In a contracting marketplace, EstrellaTV is expanding.Prime Is Breaking Out+51% season-to-date growth in Mon–Sun P18–49 prime40.9k P18–49 in February prime — highest since May 2022+65% YoY growth in February11 monthly YoY gains in the last 15 monthsOut-delivered UniMás on 26 prime nights this season-to-dateTotal Day P18–49 delivery climbed to 21.7k in February, its best performance since January 2021.Programming Momentum Across the ScheduleWeekday growth vs. season-to-date averages:100 Latinos Dijeron: +90%Tengo Talento, Mucho Talento: +51%Alarma TV: +43%Noticiero Cierre de Edición: +60%24 Horas Late: +75%New daytime launch Sin Filtro delivered consistent double-digit performance out of the gate, peaking at 22.3k in February.Weekend
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