MediaCo's, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo [Yahoo! Finance]
Mediaco Holding Inc. - Class A (MDIA)
Company Research
Source: Yahoo! Finance
for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum. In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024. Notably, EstrellaTV was the only Spanish-language broadcast network to grow in this demo during prime. June closed with continued gains: June P18-49 Mon–Sun prime: 15.0k, up from 12.5k YoY (third straight monthly gain). Mon–Fri prime time up 29% YoY (19.4k vs. 15.0k). Program highlights: Noticiero Cierre de Edición (10p): 32.4k viewers, +7% vs. season average. 24 Horas Late (10:30p): 29.6k, +14%. Minuto Para Ganar (6p): +20% vs. season-to-date. Alarma TV (11p): up from 6.7k to 7.7k, with late-night repeats also posting double-digit gains. "This quarter marks a turning point for EstrellaTV," said Brian Fisher, SVP, Video Sales, MediaCo. "After six years, we're delivering sustained growth in our core demo, reflecting the strength of our content and connection with
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- MediaCo Names Katz Television Group Exclusive National Sales Partner as EstrellaTV Delivers Record Growth Business Wire
- MediaCo Holding Inc.'s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage [Yahoo! Finance]Yahoo! Finance
MDIA
Sec Filings
- 12/22/25 - Form 8-K
- 11/25/25 - Form 8-K
- 11/20/25 - Form 8-K
- MDIA's page on the SEC website