MediaCo’s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth
Mediaco Holding Inc. - Class A (MDIA)
Company Research
Source: Business Wire
NEW YORK--(BUSINESS WIRE)--EstrellaTV, a division of MediaCo Holding Inc. (Nasdaq: MDIA), opened 2026 with decisive momentum, closing January with its fourth consecutive month of year-over-year prime time growth among Adults 18–49 and solidifying its position as the fastest-growing Spanish-language television network.So far this season, EstrellaTV has posted a +46% increase in prime time, the largest percentage gain among all major Spanish-language broadcasters. Over the same period, Telemundo delivered a +9% increase, while Univision and UniMás declined by -17% and -37%, respectively.Key Performance HighlightsPrime Time Strength: EstrellaTV closed the final week of January averaging 33.2k Adults 18–49 viewers in Mon–Sun prime, marking its third-highest weekly performance of the season, contributing to a full month year-over-year increase of 18%.Total Day Growth: The network’s final weekly delivery of 17.2k in January was its highest total day Adults 18–49 audience since the launc
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MDIA
Sec Filings
- 12/22/25 - Form 8-K
- 11/25/25 - Form 8-K
- 11/20/25 - Form 8-K
- MDIA's page on the SEC website