MediaCo’s HOT 97 Lands in Atlanta with the Launch of WHOT-TV
Mediaco Holding Inc. - Class A (MDIA)
Company Research
Source: Business Wire
NEW YORK--(BUSINESS WIRE)--Hip Hop culture just got bigger. HOT 97, the epicenter of hip hop, is bringing its iconic brand to television in Atlanta with the launch of WHOT TV 66. This is in partnership with TRACE, the global media brand dedicated to Afro-urban music and culture.Born in New York City—the birthplace of hip hop—HOT 97 has been the voice of the movement for more than 30 years. From breaking the hottest new artists to celebrating the legends, the station has set the standard for what’s next in hip hop and R&B. Now, they’re bringing that same energy to Atlanta, a city that helped shape the sound of hip hop worldwide.On October 1, 2025, CNZ Communications, SE, LLC, the owner of Atlanta’s WGBP-TV, officially flipped the switch to become WHOT TV 66, marking the beginning of a powerful collaboration with MediaCo.The newly rebranded station will begin showcasing HOT 97’s signature blend of music, lifestyle, and culture at 12:01AM on Thursday, October 30, 2025. In addition to
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MDIA
Sec Filings
- 11/25/25 - Form 8-K
- 11/20/25 - Form 8-K
- 11/19/25 - Form 10-Q
- MDIA's page on the SEC website