Medallia To Acquire Decibel, Leader in Digital Experience Analytics
Medallia, Inc. (MDLA)
Last medallia, inc. earnings: 3/12 04:06 pm
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Source: Business Wire
Delivers Powerful Unsolicited Experience Signals Across Digital Channels SAN FRANCISCO--(BUSINESS WIRE)--Medallia Inc. (NYSE: MDLA), the global leader in customer and employee experience and engagement, today announced it has entered into a definitive agreement to acquire Decibel, a leader in digital experience analytics. With this acquisition, Medallia’s leading customer experience and engagement platform will seamlessly include always-on, unsolicited digital feedback, providing a single view of all customers and prospective customers at every point of their journey across all channels.According to Alan Webber, IDC vice president for customer experience research, IDC expects that in 2021 companies will spend $1.6T on technology to digitally transform their business. “Customer experience (CX) and closely aligned business functions will be the main beneficiaries of this spending — and building out digital resiliency in their customer experience is a top reason why they are doing it.
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