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Stock impact report

Customer surveys have taken over the world. Not everyone rates them a 10 [Los Angeles Times (CA)]

Medallia, Inc. (MDLA) 
Last medallia, inc. earnings: 3/12 04:06 pm Check Earnings Report
The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn. Was he satisfied with his purchase? Was the contract clear? Was he given a tour of the service area? Was the waiting room clean? Could he please rate these categories on a numerical scale — and please affirm that everything was excellent? “As a consumer, I think it’s funny,” said Wille, who works as a banker. “They’re not getting good data because they coach you to give them a five. Nobody wants to give them a three because they don’t want to deal with the follow-up calls asking if they could have offered coffee instead of tea.” Darrell Waltrip Honda’s aggressive post-sales outreach — legendary in its corner of Tennessee — is one example of the increasingly widespread corporate practice of hunting down customer thoughts and fixing them into a quantitative data set. Although some call it a valuable peephole into the thoughts of Show less Read more
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