Medallia: Enterprise Expertise Will Come In Handy [Seeking Alpha]
Medallia, Inc. (MDLA)
Last medallia, inc. earnings: 3/12 04:06 pm
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Source: Seeking Alpha
SummaryThe company's strong enterprise sales expertise and positioning in the CX market are key long-term growth drivers.Historically targeting the Global 2000 enterprises, it now aims to land smaller enterprises to expand its share in the $68 billion TAM opportunity.Enterprise sales execution has been strong. The number of enterprise customers reached 757 in 2019, which was a 39% growth YoY.YoY cloud subscription revenue growth also increased by 400 bps to 26% in Q4 as it continues to drive the overall company's revenue growth and increase stickiness.OverviewThe last year has seen the strong adoption of Medallia's (MDLACatalystFor many years, Medallia has focused its sales effort on the very high-end segment of the enterprises, the so-called Global 2000. This is an area where many cloud software players want to enter. The attractive enterprise market offers higher switching costs, initial deal size, and expansion potentials, though it can be quite challenging to convert these custome
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