A Leader, Contentsquare, Emerges In A Little-Noticed, Slightly Worrisome $8 Billion Market [Forbes]
Medallia, Inc. (MDLA)
Last medallia, inc. earnings: 3/12 04:06 pm
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Source: Forbes
A Leader, Contentsquare, Emerges In A Little-Noticed, Slightly Worrisome $8 Billion Market Consider this: In Germany, 20% of people actually read In the United States, people look at three images of a product. In Asia, people look at 20. And in Europe, a hamburger is a handy icon to reach a drop-down menu. These insights belong to a – to me – somewhat troubling brand-new industry that has evolved along with the Internet: the science of getting you to buy once you’re in a company’s online sales funnel. Big companies are expected to spend $8 billion on that service by 2020, and just this summer, a market leader quietly emerged in the space. “With a global community of customers and partners, we are accelerating the interpretation of human behavior online and shaping a future of addictive customer experiences,”said the CEO of Contentsquare, Jonathan Cherki, in a press release. Early last month, Contentsquare acquired another big company in the space, Clicktale, for an undisclosed sum, cr
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