Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups [Business Insider]
Mondelez International, Inc. - Class A (MDLZ)
Last mondelez international, inc. - class a earnings: 4/28 04:05 pm
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Source: Business Insider
Coca-Cola and Svedka are using AI to enhance holiday and Super Bowl ads, speeding up content creation. Companies like Mondelez and Blue Chip use AI to test concepts, saving time and improving strategies. The tech can help CPG firms work faster, but risks include AI slop in campaigns. ?Coca-Cola's holiday ad and Svedka's Super Bowl commercial share more in common than promoting a beverage — both were generated with the help of AI. The technology is catching on at consumer goods companies, with marketing leaders adding AI to their processes on both the creative and strategic sides. As a result, assets and campaigns are coming to fruition faster than they could without AI. AI in Action explores how companies are implementing AI innovations. Before AI, it could take Mondelez International up to 10 weeks — from concept to production — to spin up a six- to eight-second social media video for its Chips Ahoy! character "Chip," said Jennifer Mennes, VP and global head of digital
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MDLZ
News
- Mondelez International (MDLZ) had its price target raised by Morgan Stanley from $66.00 to $70.00. They now have an "overweight" rating on the stock.MarketBeat
- Is Mondelez (MDLZ) Using Toblerone's Upgrade to Quietly Reframe Its Premium Chocolate Strategy? [Yahoo! Finance]Yahoo! Finance
- A Look At Mondelez International (MDLZ) Valuation As Recent Share Returns Turn Negative [Yahoo! Finance]Yahoo! Finance
- Mondelez Bets On Toblerone Premium Expansion While Managing Cocoa Pressures [Yahoo! Finance]Yahoo! Finance
- Mondelez rethinks chocolate innovation as high cocoa prices linger [Yahoo! Finance]Yahoo! Finance
MDLZ
Earnings
- 2/3/26 - Beat
MDLZ
Sec Filings
- 2/18/26 - Form 8-K
- 2/13/26 - Form SCHEDULE
- 2/13/26 - Form 144
- MDLZ's page on the SEC website