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0 0.000278315225480127 0.000372079178449259 0.000372079178449259 -0.00215805923500515 0.00141390087810684 0.0010418216996578 0
Stock impact report

Major food brands turn to smaller package sizes to win over today's consumers [FOX Business Network]

Mondelez International, Inc. - Class A (MDLZ) 
Last mondelez international, inc. - class a earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: mondelezinternational.com/investors
To win over today's customers, major food brands are turning to smaller package sizes. A number of issues are putting pressure on companies in the consumer packaged goods sector. Not only are consumers becoming more cautious with their spending amid the uncertain economic environment, but they are also increasingly focused on their health. It's forcing companies to innovate both products and packaging in an effort to reclaim brand relevance, according to Rob Holston, EY Global and Americas consumer products sector lead. Holston described this as a deliberate strategy to attract new customers to the brand without forcing them to shell out a lot of money. Once they are familiar with the brand, and they have more disposable income, they will be more inclined to consume more of the brand's products, including through larger pack sizes, he said. Micro-packaging helps brands test new products, reduce inventory risk and remain price-accessible without triggering sticker shock, brand s Show less Read more
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