AdLedger, MadHive Release 'State Of AdTech Study,' Additional Analysis From Meredith
Meredith Corporation (MDP)
Last meredith corporation earnings: 2/6 08:00 am
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Company Research
Source: PR Web
NEW YORK (PRWEB) March 11, 2020 AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, today released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe there is a need for industry-wide standardization. The study was in partnership with MadHive, an advanced TV advertising solutions company and founding member of AdLedger."Digital advertising is still suffering from the same issues of transparency, fraud, and fragmentation," said Christiana Cacciapuoti, Executive Director at AdLedger. "And it's because we just keep slapping band-aids on a fundamentally broken system, when we need to be developing a new infrastructure that's driven by innovative technologies.""The AdTech ecosystem absolutely needs to be changed," said Alysia Borsa, EVP/Chief Business & Data Officer at Meredith Corporation. "There is
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