MNI Targeted Media Launches CannabX, a Programmatic Ad Exchange for the Cannabis Industry
Meredith Corporation (MDP)
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Source: GlobeNewswire
STAMFORD, Conn., April 14, 2020 (GLOBE NEWSWIRE) -- MNI Targeted Media Inc., a division of the Meredith Corporation and a targeted media strategy, planning and buying company, launched CannabX, its cannabis-specific programmatic ad exchange within their programmatic offering, MNIx. CannabX offers unmatched advanced targeting techniques as a turnkey solution for marketers across all sectors of the cannabis industry -- dispensaries, brands and production companies. The exchange has inventory that has been pre-approved for both CBD and THC ads from more than 15,000 publishers. Marketers can exclusively bid on display and pre-roll placements across desktop and mobile with CannabX. With CannabX, CBD and THC companies of all sized have access to advanced targeting tactics, including: Geo-fencing: Marketers can geo-fence select events, farmers’ markets, wellness centers, grow facilities, campuses, and more, to create wholly custom, location-based audiences.Behavioral t
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