Sugaberry: New Lifestyle Brand Created By And For Modern Moms Of Color Launches [Forbes]
Meredith Corporation (MDP)
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Source: Forbes
In recent years content marketing has transitioned from a customization to personalization model. For example, Netflix's original programming strategy was to provide viewers with a plethora of content from which they could choose what they wanted to view. Today, Netflix is responding to the demands of consumers, producing content to match their lifestyles and need states. The former is led by the content creator, while the consumer drives the latter. Included in Netflix's new strategy is the creation of multicultural content to match their consumer's needs. Nielsen reported in 2019 that 39% of Black adults Actress and producer Tika Sumpter and business executive Thai Randolph are looking to replicate the Netflix strategy and personalize content for Black mothers with their new venture. Sugaberry, a lifestyle brand created by and for modern moms of color, includes a curated mix editorial content, original audio, and video programming, interviews, newsletters, celebrity guest contributo
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